Betsy Greer is just mega (and a wonderful person to go for a pint with).
Plus, craftivism is big news, and as the lady who coined that term, she knows a thing or two about it.
You’d better enter The Balvenie Masters of Craft Awards, then.
More deets below from the guys who organise it:
“The Balvenie has established a patronage of craftsmanship at the distillery by maintaining the five traditional crafts of whisky making”, explains The Balvenie Brand Manager Jonny Cornthwaite. “By still growing our own barley, malting in our traditional floor maltings, employing our team of coopers, having a resident coppersmith and benefiting from the skills of Scotch Whisky’s longest serving Malt Master, The Balvenie lives and breathes craftsmanship every day. Through The Balvenie Masters of Craft Awards scheme we look to celebrate other craftspeople around Britain who subscribe to our philosophy of making. As well as exciting new judges and categories, this year we will also be adding a larger experiential platform off which more people can engage with craftsmanship in person.”