“Cash-strapped women are painting their shoe soles red to get the Louboutin look for less,” says The Telegraph. “Sales of red gloss paint have ‘rocketed’ 40 per cent at Homebase as women find the cheapest way to get the Louboutin look is to do it yourself.”
There’s not much DIY advice on the article, so if you are thinking about doing this, remember that the red paint is going to scuff pretty quickly if you wear the shoes a lot. If that doesn’t put you off, be sure to get rid of all the dirt off your shoes first, allow them to dry, then give the soles a quick rub with some sandpaper (you need the paint to stick to the soles – giving the sole a slightly rougher surface will make it more likely that it will). Use masking tape to tape off the sides of the shoe, so you don’t get paint in the wrong place. If the sole is black, I’d cover the sole in a white primer first, to ensure the red comes out really bright. Let that dry, and give it a first lick of red paint. Oil-based stuff won’t scuff as quickly, but also won’t dry as quickly as water-based stuff (which will come off pretty sharpish when you walk through a puddle or two).
D’you know what? I wouldn’t waste your time doing this.